Snowboarding Magazines - Xtreme Sports Media
Find out how the current boarding stars are profiled in hip snowboarding magazines such as Transworld. See online biographies and snowboarding sport profiles.
Who would've imagined back in 1965 when Sherman Poppen lashed two skis together to create the "snurfer" for his daughter that the high-intensity Xtreme sport of snowboarding would develop? Like any product, snowboarding required an innovator like Poppen to "connect the dots" between downhill skiing and surfing. The tipping point still required over 20 years of innovation matched in kind by foot-dragging market resistance from alpine skiers, product marketers and ski hill operators.
As the sport emerged from this embryonic stage, fledgling media began to discern the forming of an entirely new youth and hip market place, combining an almost rap and hip-hop attitude and dress with a devil-may-care athletic assault on the mountain. A precursor to full fledged snowboarding magazines occurred in the late 1970s when Skateboarder and Action Now publish articles profiling the rapidly growing sport of snowboarding.
Photographers created a number of dazzling snowboarding pictures which amazed not only skiers but also the general public. As market entrepreneurs Burton, Sims and others moved their product designs along, and hipster apparel designer threw in their ideas for image gear, the sport was rapidly preparing for launch-and-grow phases where advertisers would seek snowboarding magazines in order to "channel" ads to this growing consumer market segment. Responding to this trend, one of the first dedicated snowboarding magazines was Transworld, which created their first issue in 1986.
Meanwhile, snowboarding was undergoing major transformational changes as a wider public began to pick up on the thrill and athleticism of this winter surfing hybrid sport. In Vermont, Stratton launched the first snowboarding school. Meanwhile, several years earlier in 1979 LaBatt Brewing Company ran successful ad campaigns featuring snowboarder Paul Graves. The media fires were getting stoked from all angles.
By 1982, Burton and his snowboarding company were underwriting the Snowboarding National Championships in Snow Valley, Vermont. Meanwhile, market competitor Tom Sims countered with his sponsorship of the competing World Snowboarding Championships out in Lake Tahoe, California. The hunt was on!
Media voices continued to promote snowboarding, with all the major broadcast networks parceling out sports highlights, whereas edgier and more youth oriented sports networks like ESPN moved some marketing muscle into the sport and helped create the hugely popular X-Games which features a number of intense alternative sports along with boarding.